Liverpool have announced a lucrative multi-year kit deal with German sports brand adidas.
The iconic German sportswear giant will replace Nike as Liverpool’s kit manufacturer ahead of the 2025/26 season, marking a significant partnership renewal for the Merseyside club.
Liverpool currently receive approximately £30m per season from Nike, plus 20 per cent of all net sales of club merchandise, which elevates the total value to more than £60m. According to reports, the new adidas agreement “represents a significant increase” on these figures, although the exact financial terms remain undisclosed by the football club.
The contract officially begins on August 1, 2025, meaning Arne Slot’s squad will continue wearing Nike during their pre-season tour of Asia in July before transitioning to the three stripes for the new campaign.
Liverpool confirmed this major sponsorship announcement via an official statement on their website and social media channels at 9 am on Monday:
“Liverpool FC and adidas have agreed a new multi-year partnership that will see the sportswear giant once again become the club’s official kit partner,” the statement read. “From August 1, 2025, LFC will wear the iconic three stripes for the third time in its illustrious history, with adidas supplying a range of match kit, training gear and culture wear to all men’s, women’s and Academy teams and LFC Foundation staff.”
This renewal marks the third partnership between Liverpool and adidas, following previous collaborations from 1985 to 1996 and again from 2006 to 2012. These periods coincided with significant success for the club, including:
- Three top-flight domestic league titles
- Three FA Cup victories
- Multiple memorable European nights
The club’s statement emphasized the emotional connection fans have with the brand: “The adidas kit is synonymous with success at LFC and considered among the most universally loved strips with large sections of supporters.”
Football’s Most Valuable Kit Sponsorships
Liverpool’s new deal places them among the elite clubs with premium kit manufacturing partnerships. Here’s how the top football kit deals currently rank by annual value:
| Club | Manufacturer | Annual Value (approx) |
|---|---|---|
| Real Madrid | Adidas | £110m |
| Barcelona | Nike | £105m (plus £131m signing bonus) |
| Manchester United | Adidas | £90m |
| Arsenal | Adidas | £75m |
| Manchester City | Puma | £65m |
| Chelsea | Nike | £60m |
| Liverpool | Adidas | £60m+ |
Historic Partnership Renewed
This partnership revival with adidas represents more than just a financial boost for Liverpool. The three stripes brand has been associated with some of the club’s most iconic moments and legendary players. Many supporters have fond memories of classic adidas Liverpool kits from past eras, particularly those worn during triumphant campaigns.
The timing of this announcement comes as Liverpool transition to a new sporting era under manager Arne Slot, who has taken over from the departing Jurgen Klopp. This kit deal represents continuity with the club’s successful heritage while embracing a fresh chapter in its history.
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